Competitive Intelligence for Agencies and consultancies
Win-loss intelligence for agencies competing on pitches.
Agencies live or die by win rates against named competitors in named pitches. RivalBeam tracks the other-side-of-the-pitch agencies so your team knows what you're up against before walking in.
The agencies and consultancies CI job
Agency CI exists to win pitches. Each pitch is named-account, named-competitor, named-incumbent. The competitive intelligence question is operational: 'what does Agency X do best with this client type and how do we counter-position?'
Signal sources that matter for agencies and consultancies
RivalBeam pulls all 6 of these public channels (plus 9 more) and synthesizes them into AI-written briefs.
Agency-roster announcements (PRWeek, Adweek, Trade press)
named client wins (and losses) signal which agency is up at which big brand right now
Senior creative / strategy hires
hires of named creatives signal capability acquisition and which client work the agency is positioning to win
Awards / Cannes Lions / D&AD recognition
award wins are leading indicators of capability that procurement teams reference in 6-12 months
Case study publication cadence
agency case studies are the procurement-team primary input; tracking which the agency publishes tells you what they're pitching
Conference talk pitches (Cannes, SXSW, Web Summit)
agency-leadership stage presence signals strategic positioning and target-client persona
Talent movement (LinkedIn senior hires/departures)
senior departures to client-side or competitor agencies signal organizational health
The agencies and consultancies battlecard
RivalBeam auto-populates these fields from the signal feed. Battlecards stay current without manual updates.
- → Named clients won/lost in last 12 months
- → Top 5 specialty areas
- → Award wins (Cannes, D&AD, Effies)
- → Average pitch win rate (if known)
- → Top 3 client objections their team handles
- → Top 3 objections they fumble
- → Pricing range (per project)
What not to do in agencies and consultancies CI
- Tracking agencies you'll never compete with (focus on the 10-15 you actually see in pitches)
- Skipping the awards signal (Cannes Lions wins drive procurement decisions for 18+ months)
- Ignoring senior departures (a star creative leaving a competitor agency is your hiring or partnership opportunity)
- Treating case studies as fluff (they're how procurement teams evaluate; track theirs and update yours)
Common competitor archetypes in agencies and consultancies
- The big-network agency (WPP, Omnicom, Publicis arms)
- The mid-size independent (50-300 employees)
- The boutique specialist (under 30 employees, one specialty)
- The in-house team you're competing against
- The international agency entering your market
Frequently asked
Does RivalBeam track agency-specific signals?▾
Yes — agency-roster announcements, awards databases (Cannes Lions, D&AD, Effies), trade-press mentions (Adweek, PRWeek, Campaign), and senior talent moves on LinkedIn.
Pricing for an agency?▾
Growth ($199/mo) for agencies tracking 10 competitors. Pro ($399/mo) for larger agencies needing Salesforce integration + multi-team access (account managers see only their assigned competitors).
Ready to ship agencies and consultancies CI?
Growth tier ($199/mo) recommended for this vertical · 14-day free trial · No credit card.
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